Insightec
PROJECT SCOPE
Visual Identity
Art Direction
Print Design
Motion Direction
The Power of Prime.
Neurosurgeons are truly the masters of their domain. And they demand tools and technology that empower them to deliver expert care to their patients. With Exablate Prime, they get the power to transform lives. Using focused ultrasound guided by MRI, Exablate Prime lets you precisely target locations deep inside the brain to treat movement disorders such as essential tremor and Parkinson’s disease more safely and effectivelythan ever before.
This dynamic product launch campaign, crafted for Insightec, is all about connecting with neurosurgeons and hospitals and introducing this intelligently-designed device. Leveraging Insightec’s original color palette, I have successfully transformed this campaign infusing it with a visual direction that reflects sophistication that perfectly matches the innovation of this device.
Exablate Prime enables unparalleled advantage for your hospital and unrivaled outcomes for your patients. With Exablate Prime from Insightec, the power is in your hands.