Powering the messiness of life.

Qcell has expanded their business to Australia under the name Arcstream, offering an all inclusive solar panel service. Bringing a new business to a different country requires relevant branding and campaigns to ensure that they can grow and appeal to a wider audience. The objective is to shift how the company is perceived from a ‘hard and expensive’ solar panel company to an ‘easy and affordable’ supplier of solar energy.

A bold and uplifting colour gradient is chosen to embrace the idea of empowering individuals to navigate the chaos of life with clean, accessible, and affordable solar energy.