Doing more for less.

Asendium offers a game-changing financial planning software solution that empowers financial advisers to efficiently and seamlessly serve their clients. While they love their branding, as the business expands, the website doesn’t properly reflect their offerings. Asendium needed a refresh to signify growth and help position itself to a wider target market.

Converting their visual identity to a 3D format has resulted in a bold, unique visual identity that reflects their elevated brand across their website, digital assets, and merchandise. To improve UI functionality and the UX journey, I used variations of their current color palette and introduced a new set of icons that harmonize seamlessly with the new look and feel. Additionally, the introduction of a dynamic "swirl" element helps guide users through different pages and sections, creating a visually intuitive journey. Asendium's refreshed website now aligns with its evolving business